The journey towards economic recovery in the aftermath of the Covid-19 pandemic marks a significant turning point. However, Thailand's tourism industry still holds numerous untold stories, particularly in the realm of travel experiences that call for enhancements. These experiences focus on real-life locations and the utilization of modern technology in the digital age. The press conference held in Chiang Mai Province, which serves as the inception point of this journey, further emphasized the significance of domestic travel.

Sub-project 3 places its research and operational focus on information technology as a means to elevate the tourism experience. Rooted in the "Play and Earn" concept, it has undertaken the task of enhancing the Lanna Passport application, which is available on both iOS and Android platforms. This development revolves around the integration of technology and techniques that amalgamate physical elements, soundscapes, and environmental factors. It harnesses Augmented Reality technology and AI Image Recognition to craft a city walking route known as the Chiang Mai Old Town Trail. This trail offers a 360-degree AR technology perspective, thereby supporting physical tourism activities. This is a research and development project with practical applications, aiming to support future planning and strategize new forms of tourism emerging from the knowledge base of information technology.

The results stemming from the testing phase, including field testing and usability assessments conducted with a qualitative custom sample group, underscore the effectiveness of the control system. Statistical analysis can demonstrate that there is no significant difference in satisfaction among various groups. It not only provides a responsive and immersive testing experience but also seamlessly links users to the stories that have unfolded within the system's support framework. This innovative approach fosters an entirely new style of exploration, elevating the tourism experience to unprecedented heights. The project holds the potential to enhance tourism efficiency, leveraging rooted in Lanna culture and transforming it into a digital format. 

 More Information visit : https://superapp.camt.cmu.ac.th/

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